Find your niche.
We help hypergrowth companies create market-defining categories.
Most companies compete in crowded markets.
The breakout ones create new categories.
At Category House, we help ambitious founders and leadership teams clarify their point of view, sharpen their story, and claim a category they can own. From positioning and narrative to brand and go-to-market strategy, we turn complex products into clear market leadership.
If you’re building something new — or outgrowing the story that got you here — we help you define what’s next.
What We Do
Category Strategy
Define your market, point of view, and differentiation — so customers understand why you're different.
Define your market, point of view, and differentiation — so customers understand why you're different.
Positioning & Messaging
Turn complexity into clarity with messaging that resonates with buyers, investors, and partners.
Turn complexity into clarity with messaging that resonates with buyers, investors, and partners.
Brand & Narrative Development
Build brands that signal authority, credibility, and momentum from day one.
Build brands that signal authority, credibility, and momentum from day one.
Executive Storytelling
Refine founder and leadership narratives to drive alignment, confidence, and growth.
Refine founder and leadership narratives to drive alignment, confidence, and growth.