We believe
brand = demand.
in the power of storytelling.
thought leadership is customer service.
when you define your category, you win.
Category creation, done with intention.
Category House is a boutique marketing and strategy agency focused on one thing: helping companies define and own their space.
We partner closely with CEOs and leadership teams to turn vision into market reality — combining deep strategic thinking with hands-on execution. Our work spans category strategy, positioning, brand, and executive communications, always grounded in real business outcomes: revenue, growth, and competitive advantage.
We don’t believe in generic frameworks or one-size-fits-all playbooks. Every category is built differently. Our job is to help you find the story only you can tell.
Martina Trucco, Principal
"I started Category House to help founders stop competing in crowded markets — and start creating categories they can own."
With 20+ years leading marketing and communications for Fortune 500 companies and hypergrowth tech unicorns, Martina specializes in category creation, thought leadership, and executive storytelling — partnering directly with CEOs to define their point of view, sharpen their narrative, and build brands that accelerate growth.
She’s launched award-winning enterprise brands, repositioned multi-billion-dollar AI and analytics portfolios, and guided leadership teams through major brand transformations and market shifts. Her experience also includes crisis communications, executive messaging, and stakeholder engagement in highly regulated, high-stakes environments. Her work sits at the intersection of strategy, storytelling, and revenue.
Martina's approach is hands-on and highly collaborative. She works as a true thought partner — asking hard questions, cutting through noise, and helping leaders articulate what makes them different.
